Frequently Asked Questions
What does StatePoint Media do?StatePoint Media is a unique marketing channel specially
built to provide clients with guaranteed and favorable newspaper coverage
across the U.S. Highlighted in stories as "experts" within their respective
fields, our clients establish a strong relationship with readers by providing
them with helpful tips, advice and other actionable information about
a topic of their choice. All of our stories and games are distributed and tracked
across
StatePoint Media's proprietary newspaper wire service, allowing us
to deliver stronger and more accurate results at a price lower than that
offered by other feature story services. Who are StatePoint Media's customers?StatePoint Media's proprietary editorial service is specially built to provide public relations and marketing professionals with a unique and powerful marketing channel. Our service is ideal for promoting consumer brands, non-profits and professional trade associations. Why should I buy a StatePoint Media feature story?StatePoint Media’s proprietary editorial service will allow you to cost-effectively reach a mass consumer audience with a controlled message, helping your organization generate brand awareness, promote programs and events, attract fundraising, and drive sales. How do I measure the value of a story?We measure the value of a story for you. The StatePoint Media Coverage
Achieved Report is the most trusted, timely and accurate tracking
report in the industry. Every placement is directly confirmed with the
editor
or writer responsible for publishing your story or sponsored game. No other service
can make
this claim. Who writes the stories?StatePoint Media's editorial group develops all feature and Ask The Expert stories. Writers are assigned to stories based on their expertise on particular topics. StatePoint Media's editorial team is comprised of award-winning journalists whose work has been published in such industry leading newspapers and magazines as The New York Times, The Los Angeles Times, Newsweek, The Washington Post, The Boston Globe, Cleveland Plain Dealer, The Times of London, Woman's World, TV Guide, Saveur, Food Arts, Newsday, Tribune News Service and in many other media outlets. How are stories distributed?Our stories and games are distributed over StatePoint Media's proprietary editorial wire service. This service, which is password-protected and only available to members of the press, allows us to deliver stronger and more accurate results at a lower price than other feature story services. How long does it take for a story or sponsored game to be developed and distributed?The entire process usually takes less than two weeks. However, this varies depending on the length of time it takes a client to provide the necessary information and approve the final product. We also take into consideration client scheduling requests. Why do newspapers rely on StatePoint Media for content?Newspaper editors and writers prefer StatePoint Media for three primary reasons:
Do I receive copies of the stories and game sponsorships that run?Yes, we provide original clips from representative newspapers that have run your story or game sponsorship. |
More Useful And Trusted Stories – We have a stringent editorial policy under which we only provide newspapers with “news their readers can use,” containing actionable information from trusted experts in their respective fields.
